/ A-01 · ABOUT// FOUNDER

Ubruo, formerly BizzLead.13 years in lead gen.

I've built and been a partner in lead-gen companies since 2013. GTM strategy, in-house outreach systems, automation, and data for B2B teams, startup to enterprise.

Mladen Jankovic · Founder, Ubruo

// 01

The rename

Ubruo is the company that ran as BizzLead until 2026. Same founder, same operator team, same five-step system. The name changed with the move from bizzlead.io to ubruo.com in August 2026, and every case file now lives here.

// 02

The work

I started in the data trenches. At LeadGenius I shipped 4,000+ data samples for client pitches and helped land the firm's first enterprise client, eBay. On that pitch I handled every sample myself, and we won the bid against nine competitors.

Then came whole systems. At Northfield I ran cybersecurity campaigns, where enterprise data is hardest to find and verify. RSA and Red Hat, plus direct B2B into enterprise accounts.

In parallel, Radius: their main data provider since 2016. In one 6-month push I reached 600K real estate agents for them by SMS and email. Startup and SMB work at GrowthGenius, and sponsor acquisition for EU crypto events.

At Salesbox, 170+ campaigns across video, SaaS, HR, and consulting. Add GrowthGenius, Northfield, Sturm, and Ubruo (formerly BizzLead), and that's 320+ campaigns I've led.

Different verticals, same system. Define the ICP, find the buying signal, run the outreach, book the call.

// 03

By the numbers

  • / TENURE// SINCE 2013
    13+
    Years in lead generation, since 2013
  • / DATA// LEADGENIUS
    4,000+
    Data samples shipped for client pitches First enterprise client landed: eBay.
  • / VOLUME// RADIUS
    600K
    Real estate agents contacted by SMS and email for Radius in 6 months Main data provider for Radius since 2016.
  • / CAMPAIGNS// 5 AGENCIES
    320+
    Campaigns led across five outbound agencies
// 04

Where the 320+ campaigns were run

  • ›LeadGenius
  • ›Northfield
  • ›GrowthGenius
  • ›Salesbox
  • ›Sturm
  • ›Ubruo, formerly BizzLead
// 05

Where we are

Ubruo is a brand of Bizzlead2021, registered in Smederevo, Serbia.

Clients are mostly in the United States and Europe: Seattle, New York, Los Angeles and California on the case files, with crypto events and a crypto exchange across the EU and Serbia.

The whole engagement runs in a shared Slack channel, answered around the clock, off-hours included.

Mladen Jankovic on LinkedIn →
// NEXT STEP

Thirteen years of this. Want it on your pipeline?