Years in lead generation, since 2013
I've built and been a partner in lead-gen companies since 2013. GTM strategy, in-house outreach systems, automation, and data for B2B teams, startup to enterprise.
Mladen J. · Founder, Ubruo
Years in lead generation, since 2013
Data samples shipped for client pitches
First enterprise client landed: eBay
Real estate agents contacted by SMS and email for Radius in 6 months
Main data provider for Radius since 2016
Campaigns led across five outbound agencies
I started in the data trenches. At LeadGenius I shipped 4,000+ data samples for client pitches and helped land the firm's first enterprise client, eBay. On that pitch I handled every sample myself, and we won the bid against nine competitors.
Then came whole systems. At Northfield I ran cybersecurity campaigns, where enterprise data is hardest to find and verify. RSA and Red Hat, plus direct B2B into enterprise accounts.
In parallel, Radius: their main data provider since 2016. In one 6-month push I reached 600K real estate agents for them by SMS and email. Startup and SMB work at GrowthGenius, and sponsor acquisition for EU crypto events.
At Salesbox, 170+ campaigns across video, SaaS, HR, and consulting. Add GrowthGenius, Northfield, Sturm, and Ubruo (formerly BizzLead), and that's 320+ campaigns I've led.
Different verticals, same system. Define the ICP, find the buying signal, run the outreach, book the call.
Think of us as an extension of your sales team. We start with the accounts that actually fit your product and how your buyers buy, not a bought list of names.
Signal data finds them, AI screens them, and a copywriter handles every conversation until the meeting is on your calendar. Real pipeline, not vanity volume.
We start with your closed-won deals, sales calls, and current accounts. The goal is to identify who actually buys and why, so the campaign targets the right people instead of chasing random demand.
We do not rely on generic lead lists. We review each account based on real buying fit, including product fit, market context, hiring signals, and company motion. Only accounts that meet the brief move forward.
AI scores each account based on the signals that matter most, such as funding, hiring, product changes, leadership moves, and stack shifts. Outreach is then focused on the accounts most likely to convert.
We build and run outbound across LinkedIn, InMail, and email, with custom messaging designed around the account and the prospect. This is not recycled copy. It is built to fit the market and the buyer.
Once a prospect responds, we handle the next step. We qualify, follow up, and push the conversation toward a conversation that matters. We keep going until the meeting is on your calendar.
Operators we've shipped for. In their own words.
6 of 19. Tap any for the full record.Eight at a time. Hover any. Click for the file.
All 19 case files →An identity security platform fighting for time with C-level gatekeepers, and scaling nobody could predict. We took over the enterprise GTM motion and ran it for two years. Outbound became a channel they could forecast against.
Fresh off a $22M raise, Authomize needed Fortune 500 traction in a crowded IAM market, and needed it to be predictable. We built a top-down motion aimed at security leadership. Lead flow tripled and pipeline doubled on the way to the Delinea acquisition.
A production company with great work and revenue that arrived whenever referrals did. We replaced that with LinkedIn and email outbound running side by side. Within months they were meeting agencies and brands they'd wanted for years.
A video production studio selling into universities, where buyers are hard to reach and slow to decide. We built the contact list, wrote the messaging and ran the outreach. Cold outreach turned into meetings on a monthly clock.
Summer 2022 was a hard time to land US enterprise. We ran multi-persona sequences for Customer Success and Solutions Engineering leaders, and put names like Sabre and Zillow on the calendar.
Three months to fill Europe's largest Web3 event. We ran sponsor acquisition, speaker recruitment and venue host outreach at the same time, around the clock. Three more TMRW events followed on the same engine.
Unedited messages from client Slack channels. 23 of them, each posted the day its call happened.
Call went great. Just off the Zoom with her. Follow-up meeting planned. Great intro. Job well done.
Kelley is transitioning out of CVS. She was literally speaking our language before I even got to the deck. Follow-up mid-March.
Just hung up with their procurement lead. They're already drafting a SOW. Asked us to ping legal Monday.
Meeting went very well. We're regrouping next week to talk scope on a couple of projects.
Booked. CISO agreed to the second slot. Calendar invite already on my screen.
Good conversation with Lex and his colleague Max. We finally got to their real need: organic social content.
Wrapped with Pete. He wants pricing in writing by EOW. Asked twice when we could start.
Just got off the call with Brandon. Good meeting. Regrouping on January 13.
Call with Sarah just happened. Went well. Don't do a huge volume, but in events you never know. Count it as a lead.
Rick from Willo came into our office. Great meeting. Feels like we'll be doing business together.
Opened with the case study. They liked it. Got the head of demand on the second call.
Great call. We're sending work samples and reaching back out in three weeks.
Quick one. Their VP forwarded the deck internally before we hung up. Two replies already.
Call went well. Elizabeth and I took it. Nice rapport with Michelle and Aimee on the other side.
First call done. They run on Slack, so a recap there worked better than email. Reply within ten minutes.
Sales call went great. They're coming in next week for the full presentation.
We connected with Kate Blosser. Great meeting. Mandy is sending budget estimates over.
Call with Gail at Lantronix went well. Pieces lining up for a real conversation next round.
Off the call. They liked the model, asked the right questions. Putting a proposal together this week.
Three follow-ups, one in writing. Two need legal sign-off. The third one is on me by Thursday.
Sat with their security lead. He pulled up our last LinkedIn note as the reason he took the call.
Talked plans. They booked a working session with their procurement team and us. Tuesday at ten.
Their COO asked who we are again. Then she asked when we could start. Sent the SOW twenty minutes later.
Call went great. Just off the Zoom with her. Follow-up meeting planned. Great intro. Job well done.
Kelley is transitioning out of CVS. She was literally speaking our language before I even got to the deck. Follow-up mid-March.
Just hung up with their procurement lead. They're already drafting a SOW. Asked us to ping legal Monday.
Meeting went very well. We're regrouping next week to talk scope on a couple of projects.
Booked. CISO agreed to the second slot. Calendar invite already on my screen.
Good conversation with Lex and his colleague Max. We finally got to their real need: organic social content.
Wrapped with Pete. He wants pricing in writing by EOW. Asked twice when we could start.
Just got off the call with Brandon. Good meeting. Regrouping on January 13.
Call with Sarah just happened. Went well. Don't do a huge volume, but in events you never know. Count it as a lead.
Rick from Willo came into our office. Great meeting. Feels like we'll be doing business together.
Opened with the case study. They liked it. Got the head of demand on the second call.
Great call. We're sending work samples and reaching back out in three weeks.
Quick one. Their VP forwarded the deck internally before we hung up. Two replies already.
Call went well. Elizabeth and I took it. Nice rapport with Michelle and Aimee on the other side.
First call done. They run on Slack, so a recap there worked better than email. Reply within ten minutes.
Sales call went great. They're coming in next week for the full presentation.
We connected with Kate Blosser. Great meeting. Mandy is sending budget estimates over.
Call with Gail at Lantronix went well. Pieces lining up for a real conversation next round.
Off the call. They liked the model, asked the right questions. Putting a proposal together this week.
Three follow-ups, one in writing. Two need legal sign-off. The third one is on me by Thursday.
Sat with their security lead. He pulled up our last LinkedIn note as the reason he took the call.
Talked plans. They booked a working session with their procurement team and us. Tuesday at ten.
Their COO asked who we are again. Then she asked when we could start. Sent the SOW twenty minutes later.
Pick the LinkedIn footprint your pipeline needs. Same operator team at every tier.
We do not price by the meeting. You buy volume here. Booked meetings depend on your ICP and your offer, so ask on the call for the numbers from a client in your vertical.
If you want outbound that fits your ICP and gets your team in front of the right buyers, let’s talk.
Next two weeks. Tap a day to see the open 30-minute slots. Times show in your own timezone.