/ 05 · SAAS// 2022
Sabre · ZillowGuidde · SaaS · Video Documentation
Guidde. Enterprise meetings in a recession quarter.
Summer 2022 was a hard time to land US enterprise. We ran multi-persona sequences for Customer Success and Solutions Engineering leaders, and put names like Sabre and Zillow on the calendar.
They came highly recommended. That turned out to be hard work, stellar communication, and willingness to revise and redo until all pieces fit.
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What we ran
- ›ICP: Customer Success and Solutions Engineering leaders.
- ›Channels: LinkedIn and email, one sequence per persona.
- ›A dedicated research team finding the right prospects.
- ›Messaging customised per persona.
- ›Data lists filtered and approved before anything was sent.
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The numbers
- Several calls booked a day at campaign peak
- Meetings with Sabre, Zillow, AMPOL and others
- US lead flow held through a recession quarter
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Why it worked
Summer 2022 was a bad quarter to sell to US enterprise. One sequence per persona, written for Customer Success and Solutions Engineering leaders, kept the message relevant to each inbox.
A dedicated research team filtered and approved every list before a message went out. That is how Sabre and Zillow ended up on the calendar in a quarter when most outbound stalled.
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