/ 19 · PROPTECH// 2016 to 2024
8 yrsRadius · PropTech · Real Estate
Radius. Eight years, three companies, one data partner.
Day-one data partner since 2016. We scaled with the team through every pivot: a listings platform, then a US agent network, then a real estate brokerage. Same standard, three different products.
Ubruo has been our long-term preferred data vendor. They also executed a custom SMS campaign for us. Invaluable over the years.
// 01
What we ran
- ›Phase 1, Radius listings: large-scale listing entry and data curation.
- ›Phase 2, RadiusAgent: SMS outreach campaigns and agent sourcing.
- ›Phase 3, Radius Real Estate: agent recruiting for the new brokerage.
- ›Workflows rebuilt for each product, ICP and compliance bar.
- ›Data quality carried across every transition, never reset.
DATASMSLINKEDINEMAIL
// 02
The numbers
- 8+ yearsof continuous partnership since 2016
- Listings entered, agents sourced, a brokerage built, across three eras
- A custom SMS outreach engine for the agent network phase
- First call on every pivot since onboarding
// 03
Why it worked
Eight years across three products is three different ICPs and three compliance bars. Workflows were rebuilt at every pivot, listings, then agent network, then brokerage, while the data quality never reset.
The custom SMS engine for the agent network phase reached 600K agents in six months. Being the first call on every pivot is what a long partnership looks like.
// RUN THIS PLAY