/ 02 · IAM// 2022 to 2024
150+Authomize · Cybersecurity · Identity & Access Management
Authomize. From a $22M raise to a Delinea acquisition.
Fresh off a $22M raise, Authomize needed Fortune 500 traction in a crowded IAM market, and needed it to be predictable. We built a top-down motion aimed at security leadership. Lead flow tripled and pipeline doubled on the way to the Delinea acquisition.
Their precise targeting, creative campaigns and relentless chasing directly contributed to a surge in Fortune 500 deals.
// 01
What we ran
- ›ICP: Fortune 1000 security leadership across IAM and DevSecOps.
- ›Channels: cold calling, LinkedIn and custom email.
- ›Messaging written per persona, creative first.
- ›Multi-touch cadences with a follow-up on every reply, and on every silence.
LINKEDINEMAILCALL
// 02
The numbers
- 500+leads over two years
- 150+qualified meetings booked
- 5+new enterprise clients
- 20+deals in pipeline
- 3xthe leads, 2x the pipeline
- Acquired by Delinea in 2024
// 03
Why it worked
Fortune 500 security leaders do not answer generic email. Each persona got its own copy, written creative first, with a follow-up on every reply and on every silence. Cold calling sat next to LinkedIn and email so no reply went cold.
Predictability was the brief after the $22M raise. Lead flow tripled and pipeline doubled, which is the kind of curve an acquirer reads. Delinea bought the company in 2024.
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