/ 02 · IAM// 2022 to 2024
150+Authomize · Cybersecurity · Identity & Access Management
Authomize. From a $22M raise to a Delinea acquisition.
Fresh off a $22M raise, Authomize needed Fortune 500 traction in a crowded IAM market, and needed it to be predictable. We built a top-down motion aimed at security leadership. Lead flow tripled and pipeline doubled on the way to the Delinea acquisition.
Their precise targeting, creative campaigns and relentless chasing directly contributed to a surge in Fortune 500 deals.
// THE PLAY
- ›ICP: Fortune 1000 security leadership across IAM and DevSecOps.
- ›Channels: cold calling, LinkedIn and custom email.
- ›Messaging written per persona, creative first.
- ›Multi-touch cadences with a follow-up on every reply, and on every silence.
LINKEDINEMAILCALL
// THE NUMBERS
- 500+leads over two years
- 150+qualified meetings booked
- 5+new enterprise clients
- 20+deals in pipeline
- 3xthe leads, 2x the pipeline
- Acquired by Delinea in 2024
// RUN THIS PLAY