/ 03 · FILM// 2023
80+Naknek Films · Media Production · Film & Brand
Naknek Films. Off referrals, onto a pipeline they could plan on.
A production company with great work and revenue that arrived whenever referrals did. We replaced that with LinkedIn and email outbound running side by side. Within months they were meeting agencies and brands they'd wanted for years.
Within months, we were booking meetings with agencies and brands we'd wanted to collaborate with for years.
// 01
What we ran
- ›ICP: agencies, production houses and global brand marketers.
- ›Channels: LinkedIn and email, two touches per prospect.
- ›ICP segmented by region and category, messaging tuned to each.
- ›A/B tests and cadence tuning all the way through.
- ›CRM integration so handoff and forecasting worked from day one.
LINKEDINEMAIL
// 02
The numbers
- 200+leads in 9 months
- 80+qualified meetings booked
- 20+opportunities created
- Revenue they could forecast, off the referral roller coaster
// 03
Why it worked
Referral revenue arrives when it arrives. We split the ICP by region and category, wrote different messaging for each, and ran LinkedIn and email side by side with two touches per prospect.
The CRM integration mattered more than it sounds. Every meeting landed with the context attached, so handoff and forecasting worked from day one. 80+ qualified meetings in nine months is a pipeline a production company can plan a year around.
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