/ 10 · CREATIVE// 2024
7-figureWild Gravity · Creative Production · Brand
Wild Gravity. Cold outreach to a 7-figure UiPath deal.
A Seattle creative production agency wanted pipeline it could count on. One well-timed conversation became a multi-year engagement with UiPath, with Fanatics close behind. Spend never passed $3,500 a month.
We launched and shortly after landed a seven-figure project with UiPath that turned into a multi-year engagement. Finding a customer like that gives our bottom line stability and predictability.
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What we ran
- ›ICP: enterprise brand and creative buyers.
- ›Channels: LinkedIn and email, targeted account by account.
- ›Right-time messaging into accounts already in need.
- ›Spend held under $3,500 a month.
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The numbers
- 7-figure UiPath project, expanded into a multi-year engagement
- Fanatics in pipeline as a new logo
- First sale in 3 months, which paid back the engagement on the spot
- ROI at 300 to 400% and climbing
- About 3x cheaper than the same function in-house
// 03
Why it worked
Enterprise creative buyers only need one well-timed message. Account-by-account targeting on LinkedIn and email, aimed at companies already in need, produced the UiPath conversation.
Spend never passed $3,500 a month. The first sale, in month three, paid back the engagement on the spot, and the ROI has run at 300 to 400% since. In-house, the same function costs about three times more.
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