/ 10 · CREATIVE// 2024
7-figureWild Gravity · Creative Production · Brand
Wild Gravity. Cold outreach to a 7-figure UiPath deal.
A Seattle creative production agency wanted pipeline it could count on. One well-timed conversation became a multi-year engagement with UiPath, with Fanatics close behind. Spend never passed $3,500 a month.
We launched and shortly after landed a seven-figure project with UiPath that turned into a multi-year engagement. Finding a customer like that gives our bottom line stability and predictability.
// THE PLAY
- ›ICP: enterprise brand and creative buyers.
- ›Channels: LinkedIn and email, targeted account by account.
- ›Right-time messaging into accounts already in need.
- ›Spend held under $3,500 a month.
LINKEDINEMAIL
// THE NUMBERS
- 7-figure UiPath project, expanded into a multi-year engagement
- Fanatics in pipeline as a new logo
- First sale in 3 months, which paid back the engagement on the spot
- ROI at 300 to 400% and climbing
- About 3x cheaper than the same function in-house
// RUN THIS PLAY