/ 04 · VIDEO// 2023
15×Lathien Pictures · Video Production · Higher Education
Lathien Pictures. 15x the conversion into universities.
A video production studio selling into universities, where buyers are hard to reach and slow to decide. We built the contact list, wrote the messaging and ran the outreach. Cold outreach turned into meetings on a monthly clock.
Within weeks of launching the new outbound campaigns, we were booking qualified meetings consistently. The system is smooth, efficient, and actually works.
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What we ran
- ›ICP: university decision makers across departments.
- ›Channels: LinkedIn and email, account by account, top down.
- ›A verified contact database, curated by hand.
- ›Personalised messaging, A/B tested.
- ›CRM integration and cadence tuning.
LINKEDINEMAIL
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The numbers
- 100+leads in 6 months
- 40+qualified meetings booked
- 10+opportunities created
- 15xhigher outbound conversion rate
- Predictable monthly lead flow
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Why it worked
Universities buy slowly and through committees. A hand-curated, verified contact database beat any bought list, and the top-down, account-by-account approach meant each department heard from us with the right context.
Personalised messaging, A/B tested, is what moved the conversion rate 15x. Once the cadence settled, meetings arrived on a monthly clock instead of in bursts.
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