/ 07 · PR// 2022
Cointelegraph2142 · NFT Comics · Transmedia
2142. Cold outreach into Cointelegraph.
A first-of-its-kind NFT comic franchise needed press coverage across crypto and mainstream outlets. We built the journalist database and ran every message by hand.
They helped us create immense value in organic PR. We were featured in many major media outlets.
// THE PLAY
- ›ICP: journalists and editors across crypto and mainstream press.
- ›Channels: LinkedIn, Twitter and email.
- ›A journalist and editor database, curated by hand.
- ›Two-touch follow-up, messaging written per outlet.
LINKEDINTWITTEREMAIL
// THE NUMBERS
- Featured in Cointelegraph and other major crypto outlets
- Several mainstream media placements
- Organic PR coverage that kept running past launch
// RUN THIS PLAY