/ 17 · RSA// 2022 to 2024
RSA · 2yrVirsec · Cybersecurity · Workload Protection
Virsec. Two years of RSA Conference, run end to end.
A cybersecurity vendor wanted enterprise CISOs in its RSA booth and at its VIP dinner table, every year. Two years running we filled both. Black Hat and the other major events got the same treatment.
// 01
What we ran
- ›ICP: enterprise CISOs and cybersecurity leadership.
- ›Channels: LinkedIn and email, account by account.
- ›Two consecutive RSA Conference campaigns.
- ›Booth meetings and the VIP CISO dinner, booked at scale.
- ›Coverage extended to Black Hat and other major industry events.
LINKEDINEMAILEVENTS
// 02
The numbers
- Two consecutive years of RSA campaigns delivered
- Booth meetings and VIP CISO dinner seats booked
- Coverage across the cybersecurity event calendar
- Retained year over year
// 03
Why it worked
RSA Conference is a week where every CISO is in one city. Account-by-account LinkedIn and email outreach, run in the weeks before, filled the booth calendar and the VIP dinner table.
The same play repeated for a second RSA, then Black Hat and the rest of the event calendar. Retained year over year.
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