B2B SaaS appointment settingbuilt on buying signals.
Three SaaS case files: Guidde, Towercap and SyncHR. A recession quarter, a startup with no outbound, and an HR-tech company with no brand in a 40,000-account market.
The same system each time. Define the ICP from closed-won deals, score every account on the signals that matter, run one sequence per persona, and book the call. Guidde put Sabre and Zillow on the calendar in summer 2022. Towercap had its first sales call six weeks after starting from zero. SyncHR closed three enterprise deals in year one, about $1.5M in contract value.
Who we target for you
- ›Customer Success and Solutions Engineering leaders, one sequence per persona. Guidde.
- ›HCM and HR-tech buyers at companies with 500 to 5,000 employees. SyncHR.
- ›Enterprise buyers in a niche product category that a startup cannot reach alone. Towercap.
- ›Accounts already in evaluation, found by pattern matching into companies in active change.
Signal scoring
Generic lead lists are not used. Each account is reviewed for real buying fit, product fit, market context, hiring signals and company motion, and only accounts that meet the brief move forward. AI then scores them on funding, hiring, product changes, leadership moves and stack shifts, so outreach goes to the accounts most likely to convert first.
For SyncHR that meant finding accounts already in active change and getting in ahead of the five to seven vendor RFP pile-on. Timing beat volume.
Multi-persona sequences
Guidde ran one sequence per persona, written for Customer Success and Solutions Engineering leaders, with a dedicated research team filtering and approving every list before a message went out. SyncHR ran three profiles with three cadences, VP Sales, AE and CEO, and the CEO play alone lifted company page follows and web traffic.
Towercap had no outbound motion at all. We wrote the message in their voice, built the audience and the cadence from zero, and owned list building, sequencing and replies. In effect, the in-house BD function they did not have yet.
The numbers
- $1.5M+in total contract value from 3 closed deals in year one for SyncHR
- 6 weeksfrom start to the first booked sales call for Towercap
- Meetings with Sabre, Zillow and AMPOL in a recession quarter for Guidde
- 2,000to about 7,000 LinkedIn connections in 12 months for SyncHR's VP Sales
- 3xthe connect rate for the SyncHR rep
- 8+ yearsas Radius's day-one data partner across three products
Case files
In their words
We just happened to hit them at the right time, when they were right in evaluation. That got us into the sale early, huge edge versus a paid lead provider where you're in the mix with five to seven vendors out of the gate.
The first deal we closed was very significant, with a large business we almost certainly would never have reached without the assistance. The cost is a tiny fraction of an internal resource.
They came highly recommended. That turned out to be hard work, stellar communication, and willingness to revise and redo until all pieces fit.
Pricing
Four tiers, from one LinkedIn profile at $800 a month to ten at $7,000. Same operator team at every tier, and no price per meeting. See the pricing page.