/ 11 · PRODUCTION// 2024
$370KPlywood Pictures · Production · Tech & Enterprise
Plywood Pictures. $370K closed and committed in five months.
A 20-year NYC production company had hit the ceiling on referrals. We brought tech-sector buyers to the table. Inside 60 days, closed deals covered their full-year operating cost.
The five months we worked together, we've closed $170,000 in deals, with another $200,000 already on the table. Significant probability of closing half a million in the first six months is remarkable.
// 01
What we ran
- ›ICP: enterprise and tech-sector content buyers.
- ›Channels: LinkedIn and email, two touches per prospect.
- ›Sequencing personalised to studio-level prospects.
- ›Onboarded in June. First booked job by late August.
LINKEDINEMAIL
// 02
The numbers
- $170Kin closed deals in the first 5 months
- Another $200K already on the table
- One tech client: $140K closed from a cold first meeting
- A second tech deal: $25K trial with a contract option worth $190K+ in year one
- Tracking to about $500K closed by month six
// 03
Why it worked
Twenty years of referrals had found every client they were going to find. Tech-sector content buyers were a new audience, so sequencing was personalised to the studio level, two touches per prospect.
Onboarded in June, first booked job by late August. $170K closed in the first five months, with $200K more on the table, and one tech client worth $140K that started as a cold first meeting.
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