/ 11 · PRODUCTION// 2024
$370KPlywood Pictures · Production · Tech & Enterprise
Plywood Pictures. $370K closed and committed in five months.
A 20-year NYC production company had hit the ceiling on referrals. We brought tech-sector buyers to the table. Inside 60 days, closed deals covered their full-year operating cost.
The five months we worked together, we've closed $170,000 in deals, with another $200,000 already on the table. Significant probability of closing half a million in the first six months is remarkable.
// THE PLAY
- ›ICP: enterprise and tech-sector content buyers.
- ›Channels: LinkedIn and email, two touches per prospect.
- ›Sequencing personalised to studio-level prospects.
- ›Onboarded in June. First booked job by late August.
LINKEDINEMAIL
// THE NUMBERS
- $170Kin closed deals in the first 5 months
- Another $200K already on the table
- One tech client: $140K closed from a cold first meeting
- A second tech deal: $25K trial with a contract option worth $190K+ in year one
- Tracking to about $500K closed by month six
// RUN THIS PLAY