/ 08 · CRYPTO// 2023 to 2024
5 moECD.rs · Crypto Exchange
ECD.rs. Crypto outreach, one market at a time.
Two campaigns across two markets. After what the first taught us, we doubled down on a Serbia-only LinkedIn motion, written for the regulatory and cultural realities of crypto.
There wasn't a single point in time where we felt the partnership was solely financial. It really mattered to them to see ECD achieve concrete results.
// 01
What we ran
- ›Round one: EU-wide lead gen for the exchange platform.
- ›Round two: a Serbia-only LinkedIn campaign for ECD.rs services.
- ›Five months of preparation and activation.
- ›Messaging written to pass crypto compliance.
- ›Always-on communication, the full lead lifecycle handled.
LINKEDINEMAIL
// 02
The numbers
- Two campaigns over 18+ months
- Country-specific outreach calibrated for Serbia
- Every lead followed through the full lifecycle
- Multi-year client relationship
// 03
Why it worked
The first EU-wide round taught us where the replies came from. Round two went Serbia-only on LinkedIn, with messaging written to pass crypto compliance and to fit how that market talks about the product.
Five months of preparation before activation is unusual. In a regulated category it was the difference between a campaign that runs and one that gets flagged. The relationship is now multi-year.
// RUN THIS PLAY