/ 18 · PROMO// 2024
$50K profitTotal Promotions · Promotional Products · B2B Merchandise
Total Promotions. $50K profit from one backpack order.
A promotional products company wanted B2B leads it could rely on. We brought meetings, at times more than they could take, and a marquee account that paid for the engagement in week one.
We profited around 50K. The customer service has been wonderful, very detailed, very responsive. We are in the black, which is a good thing, right?
// 01
What we ran
- ›ICP: agencies, advertisers and brand merchandise buyers.
- ›Channels: LinkedIn and email.
- ›Every lead briefed in detail, every question answered fast.
- ›Volume scaled to keep the calendar full.
LINKEDINEMAIL
// 02
The numbers
- About $50K profit on one anchor account (ODN / T-Mobile)
- A backpack-with-banner order, their high-margin line
- A Chicago Cubs lead just landed
- In the operator's words: 'I almost felt like I had too many meetings'
// 03
Why it worked
Promotional products sell on margin, so the targeting went after agencies, advertisers and brand merchandise buyers with real budgets. Every lead was briefed in detail and every question answered the same day.
One anchor account, ODN / T-Mobile, returned about $50K in profit on a single backpack-with-banner order. Volume was scaled until the operator said he almost had too many meetings.
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