/ 18 · PROMO// 2024
$50K profitTotal Promotions · Promotional Products · B2B Merchandise
Total Promotions. $50K profit from one backpack order.
A promotional products company wanted B2B leads it could rely on. We brought meetings, at times more than they could take, and a marquee account that paid for the engagement in week one.
We profited around 50K. The customer service has been wonderful, very detailed, very responsive. We are in the black, which is a good thing, right?
// THE PLAY
- ›ICP: agencies, advertisers and brand merchandise buyers.
- ›Channels: LinkedIn and email.
- ›Every lead briefed in detail, every question answered fast.
- ›Volume scaled to keep the calendar full.
LINKEDINEMAIL
// THE NUMBERS
- About $50K profit on one anchor account (ODN / T-Mobile)
- A backpack-with-banner order, their high-margin line
- A Chicago Cubs lead just landed
- In the operator's words: 'I almost felt like I had too many meetings'
// RUN THIS PLAY